Hollywood and Vine Apartments
Hollywood, California
Client: SNK Realty Group
Type: Mixed Use - 4 story apartments over retail and 2 story subterranean garage
Sq. Ft. Ranges:
Residential: 585 - 1,425
Total Residential: 207,745
Retail: 9,000
This proposal for the Community redevelopment Agency of Los Angeles (CRALA) and the Los Angeles County Metropolitan Transportation Authority (MTA) celebrates the idea of renewed urban life in Hollywood.
Located adjacent the world famous intersection of Hollywood boulevard and Vine Street, opportunities for this urban infill site far exceed the current use of asphalt surface parking lots and an undefined metro rail transit plaza. Many components already exist to restore the luster that Hollywood once had and needs to make it a vital urban core. Existing theaters such as the Pantages, new and exciting nightclubs, redeveloped areas such as the "Hollywood and Highland" retail and mixed-use project as well as new and established businesses of the film and entertainment industry have helped to create this new "critical mass" needed to sustain the "Entertainment Capitol of the World".
Our client's desire to provide needed housing and commercial retail space energizes the community's goal of revitalizing the city with a balanced mix of residential and commercial/entertainment uses. This proposal brings people to reside in the core of the city, less dependent on the automobile via the metro rail, more dependent on local services already provided conveniently within Hollywood, hopefully by a short walk to the market or other interests nearby.
Successful housing concepts in the past considered for this proposal are modeled after Los Angeles courtyard buildings from 1930's and 1940's. Updated here to take advantage of the temperate climate and abundant sunlight of Southern California as well as to create outdoor rooms for residential use.
Urban design concepts include massing building edges along two sides of the transit plaza to formally contain the public plaza as a gathering space. Retail space and Live/Work units front the plaza level to help activate the space situated across from the Pantages Theater, an active evening venue. We believe by introducing a major residential component into the heart of Hollywood will help strengthen the ideas encouraged by the CRALA and MTA of creating a more vibrant city and effective transportation system.
